Tuesday, 28 April 2009

Evaluation

Evaluation

In class we planned and filmed advertisements. The product we were advertising was coke classic.
We discussed in our groups what ideas we had each and then narrowed it down to four and then chose the best two. We decided to use a classic genre for he indoors advertisement were we took a twilight scene and changed the lines from the scene to advertise coke classic. We used a classic dance film to advertise coke classic outdoors.

The filming was stressful because we had to reschedule due to actors being unreliable and whether conditions, but in the end it was a huge success and we filmed so good footage, using long shot, medium shot, close ups, 2 shots. There was also a time where we thought that we had not filmed one of the advertisements as we could not find it on the tape in the end we found it and was able to import the footage that we wanted for the advertisement.

I think that the advertisements were filmed well and we used a range of camera shots to express emotions. I believe as a group we worked well efficiently to produce good advertisements. If we had to do it again I would stick more to the storyboard. I developed many skills during the process of filming and editing. I feel much more confident with editing and we all contributed well to the group even though at times there were a few clashes.

I think as a group we should start to focus on detail when editing. There were a few times when we were editing and I felt that there were a few things that could make our work so much better but wasn't sure how to do it. Our advertisements looked good for our age especially as we had no experience of making any piece of film. While editing I learnt how to put scenes into a sequence and mark in and out. We used effects to make the advertisement look better and to add effect to the product we were advertising.

Our aim as a group was basically to make a catchy advertisement that would make people want smile and want to buy coke classic. I believe that we achieved this aim as a group and feel very proud.

Tuesday, 17 March 2009

Mini Babybel Advert Tiny Factory

This advert is humorous and entertaining to watch. By showing the babybel cheese is made by mini people to make the mini cheese it shows humor and it makes the cheese seem healthier because they are home made. The advert is almost cute which makes the cheese seem innocent making people want to buy the cheese.

Audi Q5 unbox the box advert

This advert is clever and intersting to watch. By using animation of a man making a car out of a card board box this suggests that the car is hand made and the card board could show that it is environmentally friendly. The advert is quite arty and cheeky. It gives the car character because it was made by a cartoon man.

Nike dancing advert

This advert is entertaining in the way that it catches the audience’s attention when the woman is dancing. By using a famous dancer, people who dance will recognise her in the advert and want to buy the items being advertised. By using someone who dances in the advert it shows that you can move easily in the clothing and it cathches the eye.

Monday, 16 March 2009

Vodafone “raining time” advert

This is advertising Vodafone mobile internet.
The use clock work objects raining from the sky is informing the audience that customers can get more time on this service.

The advert persuades their audience by using the voice over of Judi Dench which would attract people who know who she is and are interested in James Bond and other movies she has been in. Time is precious and it’s likened to gold so Vodafone are giving people the ability to go on the internet on the go.