Coke advert (Christmas time)
This advert is a commercial aired at Christmas time to advertise coca cola.
The advert is very Christmassy and the Christmas song adds to its appeal. When you see the big red lorry’s you wonder what the advert is all about but then you see the big writing on the Lorries and you know what the adverts about. So it grips its target audience right from the start.
It influences the audience to by coke when they see Father Christmas at the end of the lorry drinking coke because suddenly you feel very thirsty and because you have just seen coke you immediately want coke to quench your thirst. The advertisement uses Mise- en- scene. The lighting used is dark and compliments the product being advertised.
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