Advertising- Lynx advert

Lynx chocolate Advert

This advert advertises the Lynx after shave.

The target audience is men who want to seem irresistible to women, as most people tend to like women. The advert makes men believe that when they spray themselves with Lynx they will smell like chocolate to women and women will be all over them.

The advert persuades ands influences its audience to buy the product by then saying at the end of the advert that the after shave is irresistible to women just like chocolate.
The advert uses a various amount of camera shots but mainly medium shots. Chocolate man connotes the love women have for chocolate and so they use this as a way to tempt their male audience into buying their product.