Analysis

In this project we filmed and edited 2 adverts. We were given a brief which told us what we had to do and what we would need to research. The brief said we had to film 2 adverts, 1 in the TV studio and 1 outside the TV studio (basically in the school building or outside). The adverts had to be either a film genre or classic film. We did one from each genre, one was a dance advert (flips, Outside) and one was a horror advert (Twilight, TV Studio).

The first advert we filmed (Twilight) conformed to the brief, as we used a range of different camera shots. The second adverts (flips) conformed to the brief as well, as it was easy to edit and the final advert looked more or less the same as the storyboard. The 2 adverts are really good as they stick to the brief and parts of the storyboards. We were meant to do a storyboard and stick to it but, when filming we didn't have our storyboards on us so we had to improvise it.

In terms of Mise- en- scene I think we could of done better as we didn't use much lighting and props apart from the darkness of the Twilight advert. But we did use coke bottles which showed the audience what our new brand looked liked.

Beacause we planned out our adverts and made a storyboard it was easy to use  a range of camera shots in both advertisements. We used long shots, medium shots, close ups, extreme close ups, so the camera shots speak for it self.

Overall i think the adverts came out well and conformed to the briefs.

Evaluation

During this project we had to come up with two adverts to advertise a new coke product called 'Coke Classic'. We had to look at other adverts on 'Youtube' we had to look at the way they catch the attention of the target audience, after we had to think of idea's that we would do for our advert and then narrowed it down to four and then chose the best two, we then had to draw storyboards saying what's happening in each shot and label each shot (e.g. Close up, ...). We done this good as a group but it was kind of tricky choosing idea's.

The filming was ok, it wasn't great but we got the footage we needed, i mainly worked on the 'flip' advert whilst the girls worked on the 'twilight' due to time. There was also a time where the girls thought that they had not filmed one of the advertisements as we could not find it on the tape, but luckily we found it. We filmed many different shots like  long shot, medium shot, close ups, wide shots.

Editing the adverts went very well because we all worked together  taking turns in the final edit. I had good idea's for effects and transitions as well as cutting the clips. There were a few times when we were editing and we felt that there were a few things we could had done to make the adverts better like having more clips etc... , we learnt a lot from miss about editing using final cut pro and making the advertisement look better.

i think our advertisements looked good for our age especially as we had no experience of making anything with these professional equipment. Overall i thought the project was great and Im hoping to get a very good grade in this!!!

story boards (Flips)

story boards (Twilight)

Coke Advert

This advert is for Coke

It immediently grabs the audiences attention by the use of animation, and that it looks like a game until the main character goes into a store to get a bottle of coke.
all the characters in the advert think that the main characters a criminal but he ends up to do good things.

this advert uses many different camera shots in the animation to show you everything which is happening.

This advert advertises McDopnalds.

It immediently grabs the audiences attention by the music used alone, than you see a happy couple going to buy McDonalds untill when the girl goes to take a chip the man goes mad and they end up fighting over mcdonalds.

The advert uses many different camera shots but mainly long shots.

This advert advertises the apple iPod.

The target audience is teenagers and adults who want the new best ipod out. The advert is to buy the ipod and have fun with it.

The advert uses various amounts of camera shots but mainly long shots and close ups, and all the different colours in the background makes the advert stand out.

This advert was for normal television by t-mobile.

It is very funny and amusing to watch because you wish that you were there, it was made for all ages and its message is "lifes for sharing" it persuades people to buy a t-mobile phone or contract because its a fun network, and because there mixing the perfessional dabcers with the general public. the shots they used were mainly wide shots to show all the people in the advert.

KFC AD.

This advert was for KFC the mise-en-scene is in a everyday setting at a train station, with ordinary people going into KFC to buy a mini fillet burger. But they start singing which makes this advert funny.

This advert is attracting because its not like an original advert because there singing about a burger, the camera shots used in this advert were mainly close ups.