analysis of final video project

In media we filmed two adverts. We were a brief which are adverts that we created had to confine to. The brief said that we had to film two adverts, one that was filmed inside and one that was filmed outside. The adverts had to be either a classic film or a classic genre. We did one from each.  I believe that our adverts conformed with the brief, as we filmed our classic genre (horror) inside the TV studio, and our classic film (save the last dance) outside. 

I think that the first advert we filmed (twilight advert) conformed to the brief, as we used a range of camera shots and used everybody's idea. The second advert (save the last dance) we filmed was easy to edit and that stuck more to the story board. We were meant to do a story board and stick to it but unfortunately, we had to make there were some shots that we had on the storyboard that didn't get used because when we were filming we didn't have our storyboard at hand.

In terms of Mise- en- scene I think we could of paid more attention to it when filming, as we didn't use much props although in our first advert we did use dark lighting to set the dark scene we needed. The second advert we used a coke bottle as a prop but it didn't tell the audience anything as certain props used usually do. 

We used a range of camera shots in both advertisements. We used long shots, medium shots, close ups, extreme close ups and panning in both adverts, however we didn't use panning in our first advert, as we didn't need to but we did zoom in so that it was as if the camera was being drawn to their conversation.

On a whole i believe the adverts came out well and conformed to the briefs well.  

story boards (Flips)

story boards (Twilight)

Evaluation

Evaluation

In class we planned and filmed advertisements. The product we were advertising was coke classic.
We discussed in our groups what ideas we had each and then narrowed it down to four and then chose the best two. We decided to use a classic genre for he indoors advertisement were we took a twilight scene and changed the lines from the scene to advertise coke classic. We used a classic dance film to advertise coke classic outdoors.

The filming was stressful because we had to reschedule due to actors being unreliable and whether conditions, but in the end it was a huge success and we filmed so good footage, using long shot, medium shot, close ups, 2 shots. There was also a time where we thought that we had not filmed one of the advertisements as we could not find it on the tape in the end we found it and was able to import the footage that we wanted for the advertisement.

I think that the advertisements were filmed well and we used a range of camera shots to express emotions. I believe as a group we worked well efficiently to produce good advertisements. If we had to do it again I would stick more to the storyboard. I developed many skills during the process of filming and editing. I feel much more confident with editing and we all contributed well to the group even though at times there were a few clashes.

I think as a group we should start to focus on detail when editing. There were a few times when we were editing and I felt that there were a few things that could make our work so much better but wasn't sure how to do it. Our advertisements looked good for our age especially as we had no experience of making any piece of film. While editing I learnt how to put scenes into a sequence and mark in and out. We used effects to make the advertisement look better and to add effect to the product we were advertising.

Our aim as a group was basically to make a catchy advertisement that would make people want smile and want to buy coke classic. I believe that we achieved this aim as a group and feel very proud.

Cadburys chocolate

This advert is advertisement of Cadburys chocolate.

The advertisement target audience is children from the ages of 6 – 16.
They have used children to advertise their product and entertained their target audience, they have also put the little girl in purple dress so that we automatically recognize the colour of the chocolate bar wrapping.

The advert targets its audience by being weird and humorous and so the advert gets stuck in its audience’s voice. Non diegetic sound is used this tells us that the music is somewhat important in what is being advertised.

Advertising- Muller advert

Muller corner advert

This advert advertises Muller yogurt

The target audience is to all those who love yogurt. The advertisement has a happy vibrant song about the body parts which tells the target audience the yogurt is healthy and gives you energy. In

The advertisement targets its audience by having ordinary people in different ordinary jobs so this tell their target audience that anyone can by it and it is easy to get hold of for example from corner shops or supermarkets. The non diegetic sound used is happy and vibrant. There is a lot of sharp movement from shot to shot.

Advertising- Lynx advert

Lynx chocolate Advert

This advert advertises the Lynx after shave.

The target audience is men who want to seem irresistible to women, as most people tend to like women. The advert makes men believe that when they spray themselves with Lynx they will smell like chocolate to women and women will be all over them.

The advert persuades ands influences its audience to buy the product by then saying at the end of the advert that the after shave is irresistible to women just like chocolate.
The advert uses a various amount of camera shots but mainly medium shots. Chocolate man connotes the love women have for chocolate and so they use this as a way to tempt their male audience into buying their product.

Advertising- coco cola advert (christmas)

Coke advert (Christmas time)

This advert is a commercial aired at Christmas time to advertise coca cola.

The advert is very Christmassy and the Christmas song adds to its appeal. When you see the big red lorry’s you wonder what the advert is all about but then you see the big writing on the Lorries and you know what the adverts about. So it grips its target audience right from the start.

It influences the audience to by coke when they see Father Christmas at the end of the lorry drinking coke because suddenly you feel very thirsty and because you have just seen coke you immediately want coke to quench your thirst. The advertisement uses Mise- en- scene. The lighting used is dark and compliments the product being advertised.

Advertising - orange commercial with snoop dog

Advertising


Orange commercial-with snoop dog

This advert is an advertisement used in cinemas to advertise orange and to turn off your phone during a film.

It persuades the audience to buy an orange film and entertains the audience; because the orange commercial is entertaining people will believe that the network and its phone are entertaining too.

They also use a well known rapper (Snoop Dog) to influence there audience to join their advert.
They target their audience by grabbing their attention and keeping their attention all through the advertisement. The advert has a lot of different camera shots used mainly close ups, so that we can see the expression on the characters faces.