Monday 4 May 2009

Evaluation

During this project we had to come up with two adverts to advertise a new coke product called 'Coke Classic'. We had to look at other adverts on 'Youtube' we had to look at the way they catch the attention of the target audience, after we had to think of idea's that we would do for our advert and then narrowed it down to four and then chose the best two, we then had to draw storyboards saying what's happening in each shot and label each shot (e.g. Close up, ...). We done this good as a group but it was kind of tricky choosing idea's.

The filming was ok, it wasn't great but we got the footage we needed, i mainly worked on the 'flip' advert whilst the girls worked on the 'twilight' due to time. There was also a time where the girls thought that they had not filmed one of the advertisements as we could not find it on the tape, but luckily we found it. We filmed many different shots like  long shot, medium shot, close ups, wide shots.

Editing the adverts went very well because we all worked together  taking turns in the final edit. I had good idea's for effects and transitions as well as cutting the clips. There were a few times when we were editing and we felt that there were a few things we could had done to make the adverts better like having more clips etc... , we learnt a lot from miss about editing using final cut pro and making the advertisement look better.

i think our advertisements looked good for our age especially as we had no experience of making anything with these professional equipment. Overall i thought the project was great and Im hoping to get a very good grade in this!!!

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