Analysis

In this project we filmed and edited 2 adverts. We were given a brief which told us what we had to do and what we would need to research. The brief said we had to film 2 adverts, 1 in the TV studio and 1 outside the TV studio (basically in the school building or outside). The adverts had to be either a film genre or classic film. We did one from each genre, one was a dance advert (flips, Outside) and one was a horror advert (Twilight, TV Studio).

The first advert we filmed (Twilight) conformed to the brief, as we used a range of different camera shots. The second adverts (flips) conformed to the brief as well, as it was easy to edit and the final advert looked more or less the same as the storyboard. The 2 adverts are really good as they stick to the brief and parts of the storyboards. We were meant to do a storyboard and stick to it but, when filming we didn't have our storyboards on us so we had to improvise it.

In terms of Mise- en- scene I think we could of done better as we didn't use much lighting and props apart from the darkness of the Twilight advert. But we did use coke bottles which showed the audience what our new brand looked liked.

Beacause we planned out our adverts and made a storyboard it was easy to use  a range of camera shots in both advertisements. We used long shots, medium shots, close ups, extreme close ups, so the camera shots speak for it self.

Overall i think the adverts came out well and conformed to the briefs.

analysis of final video project

In media we filmed two adverts. We were a brief which are adverts that we created had to confine to. The brief said that we had to film two adverts, one that was filmed inside and one that was filmed outside. The adverts had to be either a classic film or a classic genre. We did one from each.  I believe that our adverts conformed with the brief, as we filmed our classic genre (horror) inside the TV studio, and our classic film (save the last dance) outside. 

I think that the first advert we filmed (twilight advert) conformed to the brief, as we used a range of camera shots and used everybody's idea. The second advert (save the last dance) we filmed was easy to edit and that stuck more to the story board. We were meant to do a story board and stick to it but unfortunately, we had to make there were some shots that we had on the storyboard that didn't get used because when we were filming we didn't have our storyboard at hand.

In terms of Mise- en- scene I think we could of paid more attention to it when filming, as we didn't use much props although in our first advert we did use dark lighting to set the dark scene we needed. The second advert we used a coke bottle as a prop but it didn't tell the audience anything as certain props used usually do. 

We used a range of camera shots in both advertisements. We used long shots, medium shots, close ups, extreme close ups and panning in both adverts, however we didn't use panning in our first advert, as we didn't need to but we did zoom in so that it was as if the camera was being drawn to their conversation.

On a whole i believe the adverts came out well and conformed to the briefs well.  

Evaluation

During this project we had to come up with two adverts to advertise a new coke product called 'Coke Classic'. We had to look at other adverts on 'Youtube' we had to look at the way they catch the attention of the target audience, after we had to think of idea's that we would do for our advert and then narrowed it down to four and then chose the best two, we then had to draw storyboards saying what's happening in each shot and label each shot (e.g. Close up, ...). We done this good as a group but it was kind of tricky choosing idea's.

The filming was ok, it wasn't great but we got the footage we needed, i mainly worked on the 'flip' advert whilst the girls worked on the 'twilight' due to time. There was also a time where the girls thought that they had not filmed one of the advertisements as we could not find it on the tape, but luckily we found it. We filmed many different shots like  long shot, medium shot, close ups, wide shots.

Editing the adverts went very well because we all worked together  taking turns in the final edit. I had good idea's for effects and transitions as well as cutting the clips. There were a few times when we were editing and we felt that there were a few things we could had done to make the adverts better like having more clips etc... , we learnt a lot from miss about editing using final cut pro and making the advertisement look better.

i think our advertisements looked good for our age especially as we had no experience of making anything with these professional equipment. Overall i thought the project was great and Im hoping to get a very good grade in this!!!

Evaluation

During this project we had to come up with two adverts to advertise 'coke classic'. We worked in groups of three or more. We had to think up ideas for our adverts and draw them in a story board. We worked well as a group, but sometimes clashed with choosing ideas.

Shooting the adverts went very well because we were organised. We all had a turn at working with the camera and I think I worked well with directing the actors and making sure the shot was well placed. Not a lot of shots were needed in our adverts. The shooting went well, however, there were some problems due to actors re-scheduling and poor weather conditions.

Editing the adverts went well because we all worked together with taking turns and sharing our ideas. I have a good visual eye in that I know what looks good structurally and aesthetically. However, I need to have confidence in actually producing those ideas on the computer.

All in all, I feel our adverts were a huge success and we succeeded in reaching our aim in having interesting, fun and original adverts. We hope to see our work in the golden obies next year!

story boards (Flips)

story boards (Twilight)

Evaluation

Evaluation

In class we planned and filmed advertisements. The product we were advertising was coke classic.
We discussed in our groups what ideas we had each and then narrowed it down to four and then chose the best two. We decided to use a classic genre for he indoors advertisement were we took a twilight scene and changed the lines from the scene to advertise coke classic. We used a classic dance film to advertise coke classic outdoors.

The filming was stressful because we had to reschedule due to actors being unreliable and whether conditions, but in the end it was a huge success and we filmed so good footage, using long shot, medium shot, close ups, 2 shots. There was also a time where we thought that we had not filmed one of the advertisements as we could not find it on the tape in the end we found it and was able to import the footage that we wanted for the advertisement.

I think that the advertisements were filmed well and we used a range of camera shots to express emotions. I believe as a group we worked well efficiently to produce good advertisements. If we had to do it again I would stick more to the storyboard. I developed many skills during the process of filming and editing. I feel much more confident with editing and we all contributed well to the group even though at times there were a few clashes.

I think as a group we should start to focus on detail when editing. There were a few times when we were editing and I felt that there were a few things that could make our work so much better but wasn't sure how to do it. Our advertisements looked good for our age especially as we had no experience of making any piece of film. While editing I learnt how to put scenes into a sequence and mark in and out. We used effects to make the advertisement look better and to add effect to the product we were advertising.

Our aim as a group was basically to make a catchy advertisement that would make people want smile and want to buy coke classic. I believe that we achieved this aim as a group and feel very proud.

Mini Babybel Advert Tiny Factory

This advert is humorous and entertaining to watch. By showing the babybel cheese is made by mini people to make the mini cheese it shows humor and it makes the cheese seem healthier because they are home made. The advert is almost cute which makes the cheese seem innocent making people want to buy the cheese.

Audi Q5 unbox the box advert

This advert is clever and intersting to watch. By using animation of a man making a car out of a card board box this suggests that the car is hand made and the card board could show that it is environmentally friendly. The advert is quite arty and cheeky. It gives the car character because it was made by a cartoon man.

Nike dancing advert

This advert is entertaining in the way that it catches the audience’s attention when the woman is dancing. By using a famous dancer, people who dance will recognise her in the advert and want to buy the items being advertised. By using someone who dances in the advert it shows that you can move easily in the clothing and it cathches the eye.

Vodafone “raining time” advert

This is advertising Vodafone mobile internet.
The use clock work objects raining from the sky is informing the audience that customers can get more time on this service.

The advert persuades their audience by using the voice over of Judi Dench which would attract people who know who she is and are interested in James Bond and other movies she has been in. Time is precious and it’s likened to gold so Vodafone are giving people the ability to go on the internet on the go.

“Drench” advert

This advert is an advert on “drench” water, to persuade people to drink their water, “drench”.

It persuades the audience to buy this product because it entertains us by using a puppet from “Thunderbirds” dancing to a lively tune. He stops for a drink of water (DRENCH) before continuing his dancing. This points out to us that after physical activities, everyone needs a drink of water. They use the brand of water, “drench” in this advert which effectively persuades the audience to buy this product.
A small bit of text is shown towards the end, telling the audience “brains perform best when they’re hydrated” this is another effective persuasive technique used. The puppets name was brain from thunderbirds which attracted audiences who knew thunderbirds and it also fits with the slogan for the water brand they are advertising.

Coke Advert

This advert is for Coke

It immediently grabs the audiences attention by the use of animation, and that it looks like a game until the main character goes into a store to get a bottle of coke.
all the characters in the advert think that the main characters a criminal but he ends up to do good things.

this advert uses many different camera shots in the animation to show you everything which is happening.

This advert advertises McDopnalds.

It immediently grabs the audiences attention by the music used alone, than you see a happy couple going to buy McDonalds untill when the girl goes to take a chip the man goes mad and they end up fighting over mcdonalds.

The advert uses many different camera shots but mainly long shots.

Cadburys chocolate

This advert is advertisement of Cadburys chocolate.

The advertisement target audience is children from the ages of 6 – 16.
They have used children to advertise their product and entertained their target audience, they have also put the little girl in purple dress so that we automatically recognize the colour of the chocolate bar wrapping.

The advert targets its audience by being weird and humorous and so the advert gets stuck in its audience’s voice. Non diegetic sound is used this tells us that the music is somewhat important in what is being advertised.

This advert advertises the apple iPod.

The target audience is teenagers and adults who want the new best ipod out. The advert is to buy the ipod and have fun with it.

The advert uses various amounts of camera shots but mainly long shots and close ups, and all the different colours in the background makes the advert stand out.

Advertising- Muller advert

Muller corner advert

This advert advertises Muller yogurt

The target audience is to all those who love yogurt. The advertisement has a happy vibrant song about the body parts which tells the target audience the yogurt is healthy and gives you energy. In

The advertisement targets its audience by having ordinary people in different ordinary jobs so this tell their target audience that anyone can by it and it is easy to get hold of for example from corner shops or supermarkets. The non diegetic sound used is happy and vibrant. There is a lot of sharp movement from shot to shot.

This advert was for normal television by t-mobile.

It is very funny and amusing to watch because you wish that you were there, it was made for all ages and its message is "lifes for sharing" it persuades people to buy a t-mobile phone or contract because its a fun network, and because there mixing the perfessional dabcers with the general public. the shots they used were mainly wide shots to show all the people in the advert.

KFC AD.

This advert was for KFC the mise-en-scene is in a everyday setting at a train station, with ordinary people going into KFC to buy a mini fillet burger. But they start singing which makes this advert funny.

This advert is attracting because its not like an original advert because there singing about a burger, the camera shots used in this advert were mainly close ups.

Advertising- Lynx advert

Lynx chocolate Advert

This advert advertises the Lynx after shave.

The target audience is men who want to seem irresistible to women, as most people tend to like women. The advert makes men believe that when they spray themselves with Lynx they will smell like chocolate to women and women will be all over them.

The advert persuades ands influences its audience to buy the product by then saying at the end of the advert that the after shave is irresistible to women just like chocolate.
The advert uses a various amount of camera shots but mainly medium shots. Chocolate man connotes the love women have for chocolate and so they use this as a way to tempt their male audience into buying their product.

Advertising- coco cola advert (christmas)

Coke advert (Christmas time)

This advert is a commercial aired at Christmas time to advertise coca cola.

The advert is very Christmassy and the Christmas song adds to its appeal. When you see the big red lorry’s you wonder what the advert is all about but then you see the big writing on the Lorries and you know what the adverts about. So it grips its target audience right from the start.

It influences the audience to by coke when they see Father Christmas at the end of the lorry drinking coke because suddenly you feel very thirsty and because you have just seen coke you immediately want coke to quench your thirst. The advertisement uses Mise- en- scene. The lighting used is dark and compliments the product being advertised.

Advertising - orange commercial with snoop dog

Advertising


Orange commercial-with snoop dog

This advert is an advertisement used in cinemas to advertise orange and to turn off your phone during a film.

It persuades the audience to buy an orange film and entertains the audience; because the orange commercial is entertaining people will believe that the network and its phone are entertaining too.

They also use a well known rapper (Snoop Dog) to influence there audience to join their advert.
They target their audience by grabbing their attention and keeping their attention all through the advertisement. The advert has a lot of different camera shots used mainly close ups, so that we can see the expression on the characters faces.

Twilight

Name of product = Twilight
Target audience = Teenagers & Young adults
Synopsis = About a drink called coke classic
Slogan = Its just round the corner
Concept = Romance
Props/costumes = Coke bottle
Human resources = One girl, One boy, Cameraman, Lighting director & Director
Technical resources = Dark lighting, 2 cameras

Psycho

Man with Knife "give me all you've got or i'll kill you", "all i have is money or this coke classic" man takes the coke classic.

Twilight (Idea 3)

Girl: I know what you drink
Boy: Say it, say it out load
Girl: Coke Classic
Boy: Do you know what it is?
Girl: Yes
Boy: Then ask me the basic basic question. where do i get it from?
Girl: From the corner shop 89p
(slogan - coke classic its just round the corner)

Dance Battle (Idea 2)

Front flip battle between Keshon, Ben & Leonie
Chiara does 3 front flip
ben does 2 front flips
leonie drinks the classic and does 10 front flips
(slogan - you can do anything)

Granny (Idea 1)

granny is walking, takes out Coke Classic from bag, boy in hoodie runs past and takes it from her. Grannies runs after the boy and takes the drink. (slogan - its worth it!)